Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 16,276 ↓ 0.7% since 2020 |
| Median Household Income | $59,840 20% below national median |
| Median Home Value | $146,200 |
| Unemployment Rate | 4.5% |
| Median Age | 48.2 years |
| Housing Vacancy Rate | 45.4% |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 116,634 |
| Population (2020) | 118,525 |
| Population Growth | -1.6% |
| Median Household Income | $50,448 |
| Median Home Value | $134,900 |
| Total Housing Units | 49,133 |
| Vacant Housing Units | 6,770 |
| Housing Vacancy Rate | 13.8% |
| Median Age | 35.1 |
| Bachelor's Degree or Higher | 8,945 (7.7%) |
| Unemployment Rate | 4.5% |
Market Overview
Potter County, Texas has a population of 116,634, which has declined 1.6% since 2020. The median household income is $50,448, below the national median of $74,580 by 32.4%. The housing vacancy rate of 13.8% suggests soft market conditions. As part of Texas, Potter County benefits from the state's growing interest in vacant land investment.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Potter County, Texas?
As of the 2023 American Community Survey, Potter County has a population of 116,634. The county has declined 1.6% since the 2020 Census.
What is the median household income in Potter County?
The median household income in Potter County is $50,448, which is 32.4% below the national median of $74,580.
Is Potter County growing or shrinking?
Potter County is shrinking. The population has declined 1.6% since 2020.
What is the housing market like in Potter County?
The median home value in Potter County is $134,900. The housing vacancy rate is 13.8%, which suggests soft market conditions. The unemployment rate is 4.5%, reflecting the local economic conditions.
Does Reelvest buy land in Potter County, Texas?
Yes! Reelvest Properties buys vacant land throughout Texas, including Potter County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.