Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 148,487 ↑ 1.1% since 2020 |
| Median Household Income | $63,196 15% below national median |
| Median Home Value | $216,100 |
| Unemployment Rate | 5.9% |
| Median Age | 40.5 years |
| Housing Vacancy Rate | 10.1% |
| Total Land Sales (Past 12 Months) | 197 transactions |
| Active Listings | 131 properties |
| Avg Days on Market | 123 days |
Rural Land Sales (1+ Acres) (Feb 2026 – Mar 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $22,966 |
| Recent Sales | 133 transactions |
| Avg Days on Market | 128 days |
| Avg Parcel Size | 14.80 acres |
| Active Listings | 83 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Location |
|---|---|---|---|---|
| Mar 2026 | 2.89 | $145,000 | $50,173 | Salisbury |
| Feb 2026 | 6.26 | $85,000 | $13,578 | Cleveland |
| Feb 2026 | 1.00 | $45,000 | $45,000 | China Grove |
| Feb 2026 | 11.52 | $140,000 | $12,153 | Richfield |
| Feb 2026 | 10.99 | $150,000 | $13,649 | Salisbury |
| Feb 2026 | 23.35 | $600,000 | $25,696 | Salisbury |
| Feb 2026 | 1.12 | $78,000 | $69,643 | Salisbury |
| Feb 2026 | 5.00 | $160,000 | $32,000 | Rockwell |
| Feb 2026 | 4.70 | $240,000 | $51,064 | Salisbury |
| Feb 2026 | 1.00 | $59,900 | $59,900 | Salisbury |
Suburban/Urban Land Sales (Under 1 Acre) (Feb 2026 – Mar 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $47,500 |
| Recent Sales | 64 transactions |
| Avg Days on Market | 112 days |
| Avg Parcel Size | 0.40 acres |
| Active Listings | 48 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Location |
|---|---|---|---|
| Mar 2026 | 0.72 | $35,000 | Salisbury |
| Feb 2026 | 0.16 | $13,701 | Salisbury |
| Feb 2026 | 0.96 | $85,000 | Salisbury |
| Feb 2026 | 0.19 | $20,000 | Salisbury |
| Feb 2026 | 0.17 | $207,500 | Salisbury |
| Feb 2026 | 0.50 | $50,000 | Salisbury |
| Feb 2026 | 0.50 | $32,000 | Salisbury |
| Feb 2026 | 0.89 | $20,000 | Salisbury |
| Feb 2026 | 0.66 | $65,500 | Salisbury |
| Feb 2026 | 0.11 | $30,000 | Salisbury |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 148,487 |
| Population (2020) | 146,875 |
| Population Growth | 1.1% |
| Median Household Income | $63,196 |
| Median Home Value | $216,100 |
| Total Housing Units | 64,263 |
| Vacant Housing Units | 6,501 |
| Housing Vacancy Rate | 10.1% |
| Median Age | 40.5 |
| Bachelor's Degree or Higher | 15,294 (10.3%) |
| Unemployment Rate | 5.9% |
Market Overview
Rowan County, North Carolina has a population of 148,487, which has grown 1.1% since 2020. The median household income is $63,196, below the national median of $74,580 by 15.3%. The housing vacancy rate of 10.1% suggests balanced market conditions. Rowan County is part of North Carolina's land market, attracting both local and out-of-state buyers. Recent rural land sales show a median price of $22,966 per acre, with properties averaging 14.80 acres. There are currently 131 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Rowan County, North Carolina?
As of the 2023 American Community Survey, Rowan County has a population of 148,487. The county has grown 1.1% since the 2020 Census, indicating a growing community.
What is the median household income in Rowan County?
The median household income in Rowan County is $63,196, which is 15.3% below the national median of $74,580.
Is Rowan County growing or shrinking?
Rowan County is growing. The population has increased 1.1% since 2020.
What is the housing market like in Rowan County?
The median home value in Rowan County is $216,100. The housing vacancy rate is 10.1%, which suggests balanced market conditions. The unemployment rate is 5.9%, reflecting the local economic conditions. Recent rural land sales (1+ acres) show a median price of $22,966 per acre. Suburban/urban lots under 1 acre have a median lot price of $47,500.
Does Reelvest buy land in Rowan County, North Carolina?
Yes! Reelvest Properties buys vacant land throughout North Carolina, including Rowan County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.