Market Snapshot

Report generated March 2026

IndicatorValue
Population37,533
↑ 1.4% since 2020
Median Household Income$53,298
29% below national median
Median Home Value$229,000
Unemployment Rate2.9%
Median Age50.1 years
Housing Vacancy Rate33.2%
Total Land Sales (Past 12 Months)200 transactions
Active Listings200 properties
Avg Days on Market146 days

Rural Land Sales (1+ Acres) (Feb 2026 – Mar 2026)

MetricValue
Median Price/Acre$18,000
Recent Sales153 transactions
Avg Days on Market144 days
Avg Parcel Size6.20 acres
Active Listings134 properties

Recent Rural Land Sales

DateAcresPrice$/AcreLocation
Mar 20261.25$29,900$23,920Franklin
Mar 20261.54$13,000$8,442Franklin
Mar 20264.12$64,000$15,534Franklin
Mar 20262.84$13,800$4,859Franklin
Mar 202629.30$220,000$7,509Otto
Mar 20261.31$13,800$10,534Franklin
Feb 20261.67$5,000$2,994Franklin
Feb 20262.33$34,500$14,807Franklin
Feb 20265.89$72,000$12,224Franklin
Feb 20261.02$45,000$44,118Topton

Suburban/Urban Land Sales (Under 1 Acre) (Dec 2025 – Mar 2026)

MetricValue
Median Lot Price$52,900
Recent Sales47 transactions
Avg Days on Market150 days
Avg Parcel Size0.60 acres
Active Listings66 properties

Recent Suburban/Urban Land Sales

DateAcresPriceLocation
Mar 20260.42$50,999Franklin
Mar 20260.58$80,000Franklin
Feb 20260.80$99,500Franklin
Feb 20260.88$66,000Highlands
Jan 20260.50$29,000Otto
Jan 20260.50$295,000Topton
Jan 20260.26$1,700,000Highlands
Jan 20260.51$47,500Franklin
Jan 20260.63$130,000Highlands
Dec 20250.71$34,000Franklin

County Profile

DemographicValue
Total Population (2023)37,533
Population (2020)37,014
Population Growth1.4%
Median Household Income$53,298
Median Home Value$229,000
Total Housing Units27,070
Vacant Housing Units8,980
Housing Vacancy Rate33.2%
Median Age50.1
Bachelor's Degree or Higher4,436 (11.8%)
Unemployment Rate (BLS)3.2%

Market Overview

Macon County, North Carolina has a population of 37,533, which has grown 1.4% since 2020. The median household income is $53,298, below the national median of $74,580 by 28.5%. With a median home value of $229,000 and an unemployment rate of 3.2%, the local economy is struggling. The housing vacancy rate of 33.2% suggests soft market conditions. The county's location in North Carolina makes it accessible for investors and developers seeking rural land. Recent rural land sales show a median price of $18,000 per acre, with properties averaging 6.20 acres. There are currently 200 active land listings in the county.

Frequently Asked Questions

What is the current population of Macon County, North Carolina?
As of the 2023 American Community Survey, Macon County has a population of 37,533. The county has grown 1.4% since the 2020 Census, indicating a growing community.
What is the median household income in Macon County?
The median household income in Macon County is $53,298, which is 28.5% below the national median of $74,580.
Is Macon County growing or shrinking?
Macon County is growing. The population has increased 1.4% since 2020.
What is the housing market like in Macon County?
The median home value in Macon County is $229,000. The housing vacancy rate is 33.2%, which suggests soft market conditions. The unemployment rate is 3.2%, indicating a struggling local economy. Recent rural land sales (1+ acres) show a median price of $18,000 per acre. Suburban/urban lots under 1 acre have a median lot price of $52,900.
Does Reelvest buy land in Macon County, North Carolina?
Yes! Reelvest Properties buys vacant land throughout North Carolina, including Macon County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.