Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 35,276 ↑ 2.8% since 2020 |
| Median Household Income | $70,829 5% below national median |
| Median Home Value | $246,100 |
| Unemployment Rate | 4.5% |
| Median Age | 39.6 years |
| Housing Vacancy Rate | 8.6% |
| Total Land Sales (Past 12 Months) | 200 transactions |
| Active Listings | 146 properties |
| Avg Days on Market | 416 days |
Rural Land Sales (1+ Acres) (Dec 2025 – Feb 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $14,109 |
| Recent Sales | 119 transactions |
| Avg Days on Market | 412 days |
| Avg Parcel Size | 16.40 acres |
| Active Listings | 77 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Location |
|---|---|---|---|---|
| Feb 2026 | 4.38 | $103,000 | $23,516 | Gilbertsville |
| Feb 2026 | 1.00 | $55,000 | $55,000 | Benton |
| Feb 2026 | 185.00 | $412,500 | $2,230 | Gilbertsville |
| Jan 2026 | 3.52 | $46,500 | $13,210 | Benton |
| Jan 2026 | 2.43 | $26,500 | $10,905 | Benton |
| Jan 2026 | 100.92 | $430,000 | $4,261 | Benton |
| Jan 2026 | 1.11 | $10,000 | $9,009 | Benton |
| Dec 2025 | 1.80 | $35,000 | $19,444 | Benton |
| Dec 2025 | 8.46 | $35,000 | $4,137 | Hardin |
| Dec 2025 | 1.88 | $32,000 | $17,021 | Benton |
Suburban/Urban Land Sales (Under 1 Acre) (Nov 2025 – Mar 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $19,000 |
| Recent Sales | 81 transactions |
| Avg Days on Market | 422 days |
| Avg Parcel Size | 0.50 acres |
| Active Listings | 69 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Location |
|---|---|---|---|
| Mar 2026New | 0.24 | $12,000 | Gilbertsville |
| Mar 2026New | 0.63 | $8,000 | Calvert City |
| Feb 2026 | 0.41 | $14,000 | Benton |
| Feb 2026 | 0.92 | $30,000 | Gilbertsville |
| Feb 2026 | 0.42 | $5,600 | Benton |
| Dec 2025 | 0.93 | $15,000 | Benton |
| Dec 2025 | 0.81 | $8,000 | Benton |
| Dec 2025 | 0.81 | $20,000 | Benton |
| Dec 2025 | 0.20 | $12,000 | Gilbertsville |
| Nov 2025 | 0.72 | $23,500 | Benton |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 31,728 |
| Population (2020) | 31,659 |
| Population Growth | 0.22% |
| Median Household Income | $63,611 |
| Median Home Value | $173,700 |
| Total Housing Units | 16,461 |
| Vacant Housing Units | 3,311 |
| Housing Vacancy Rate | 20.1% |
| Median Age | 44.9 |
| Bachelor's Degree or Higher | 2,887 (9.1%) |
| Unemployment Rate | 4.5% |
Market Overview
Marshall County, Kentucky has a population of 31,728, which has grown 0.22% since 2020. The median household income is $63,611, below the national median of $74,580 by 14.7%. The housing vacancy rate of 20.1% suggests soft market conditions. As part of Kentucky, Marshall County benefits from the state's growing interest in vacant land investment. Recent rural land sales show a median price of $14,109 per acre, with properties averaging 16.40 acres. There are currently 146 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Marshall County, Kentucky?
As of the 2023 American Community Survey, Marshall County has a population of 31,728. The county has grown 0.22% since the 2020 Census, indicating a growing community.
What is the median household income in Marshall County?
The median household income in Marshall County is $63,611, which is 14.7% below the national median of $74,580.
Is Marshall County growing or shrinking?
Marshall County is growing. The population has increased 0.22% since 2020.
What is the housing market like in Marshall County?
The median home value in Marshall County is $173,700. The housing vacancy rate is 20.1%, which suggests soft market conditions. The unemployment rate is 4.5%, reflecting the local economic conditions. Recent rural land sales (1+ acres) show a median price of $14,109 per acre. Suburban/urban lots under 1 acre have a median lot price of $19,000.
Does Reelvest buy land in Marshall County, Kentucky?
Yes! Reelvest Properties buys vacant land throughout Kentucky, including Marshall County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.