Market Snapshot

Report generated March 2026

IndicatorValue
Population79,846
↑ 6.0% since 2020
Median Household Income$79,281
6% above national median
Median Home Value$376,400
Unemployment Rate5.2%
Median Age43.8 years
Housing Vacancy Rate44.5%
Total Land Sales (Past 12 Months)199 transactions
Active Listings193 properties
Avg Days on Market47 days

Rural Land Sales (1+ Acres) (Feb 2026 – Mar 2026)

MetricValue
Median Price/Acre$23,920
Recent Sales72 transactions
Avg Days on Market43 days
Avg Parcel Size23.70 acres
Active Listings49 properties

Recent Rural Land Sales

DateAcresPrice$/AcreLocation
Mar 20267.00$90,000$12,857Ponce De Leon
Mar 202611.40$125,000$10,965Ponce De Leon
Mar 20265.10$93,000$18,235Defuniak Springs
Mar 202610.00$160,000$16,000Freeport
Mar 202658.00$250,000$4,310Westville
Mar 20261.15$350,000$304,348Pt Washington
Feb 20263.00$75,000$25,000Ponce De Leon
Feb 202610.00$380,000$38,000Pt Washington
Feb 20261.03$9,000$8,729Defuniak Springs
Feb 20261.31$39,000$29,771Defuniak Springs

Suburban/Urban Land Sales (Under 1 Acre) (Mar 2026 – Mar 2026)

MetricValue
Median Lot Price$134,000
Recent Sales127 transactions
Avg Days on Market49 days
Avg Parcel Size0.30 acres
Active Listings144 properties

Recent Suburban/Urban Land Sales

DateAcresPriceLocation
Mar 20260.19$25,000Ponce De Leon
Mar 20260.19$25,000Ponce De Leon
Mar 20260.29$662,500Pt Washington
Mar 20260.66$80,000Freeport
Mar 20260.17$195,000Pt Washington
Mar 20260.50$82,500Freeport
Mar 20260.22$367,500Pt Washington
Mar 20260.15$1,725,000Inlet Beach
Mar 20260.39$42,700Defuniak Springs
Mar 20260.15$550,000Santa Rosa Beach

County Profile

DemographicValue
Total Population (2023)79,846
Population (2020)75,305
Population Growth6.03%
Median Household Income$79,281
Median Home Value$376,400
Total Housing Units58,894
Vacant Housing Units26,235
Housing Vacancy Rate44.5%
Median Age43.8
Bachelor's Degree or Higher13,232 (16.6%)
Unemployment Rate5.2%

Market Overview

Walton County, Florida has a population of 79,846, which has grown 6.03% since 2020. The median household income is $79,281, above the national median of $74,580 by 6.3%. The housing vacancy rate of 44.5% suggests soft market conditions. The county's location in Florida makes it accessible for investors and developers seeking rural land. Recent rural land sales show a median price of $23,920 per acre, with properties averaging 23.70 acres. There are currently 193 active land listings in the county.

Frequently Asked Questions

What is the current population of Walton County, Florida?
As of the 2023 American Community Survey, Walton County has a population of 79,846. The county has grown 6.03% since the 2020 Census, indicating a growing community.
What is the median household income in Walton County?
The median household income in Walton County is $79,281, which is 6.3% above the national median of $74,580.
Is Walton County growing or shrinking?
Walton County is growing. The population has increased 6.03% since 2020.
What is the housing market like in Walton County?
The median home value in Walton County is $376,400. The housing vacancy rate is 44.5%, which suggests soft market conditions. The unemployment rate is 5.2%, reflecting the local economic conditions. Recent rural land sales (1+ acres) show a median price of $23,920 per acre. Suburban/urban lots under 1 acre have a median lot price of $134,000.
Does Reelvest buy land in Walton County, Florida?
Yes! Reelvest Properties buys vacant land throughout Florida, including Walton County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.