Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 193,719 ↑ 3.0% since 2020 |
| Median Household Income | $88,968 19% above national median |
| Median Home Value | $302,100 |
| Unemployment Rate | 4.2% |
| Median Age | 40.0 years |
| Housing Vacancy Rate | 9.0% |
| Total Land Sales (Past 12 Months) | 199 transactions |
| Active Listings | 198 properties |
| Avg Days on Market | 47 days |
Rural Land Sales (1+ Acres) (Mar 2026 – Mar 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $33,612 |
| Recent Sales | 100 transactions |
| Avg Days on Market | 45 days |
| Avg Parcel Size | 10.20 acres |
| Active Listings | 93 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Location |
|---|---|---|---|---|
| Mar 2026 | 2.15 | $130,000 | $60,465 | Milton |
| Mar 2026 | 1.16 | $65,000 | $56,034 | Milton |
| Mar 2026 | 66.00 | $350,000 | $5,303 | Milton |
| Mar 2026 | 1.01 | $37,500 | $37,129 | Jay |
| Mar 2026 | 1.00 | $37,500 | $37,500 | Jay |
| Mar 2026 | 1.01 | $37,500 | $37,129 | Jay |
| Mar 2026 | 13.55 | $275,000 | $20,295 | Milton |
| Mar 2026 | 1.00 | $40,000 | $40,000 | Jay |
| Mar 2026 | 1.04 | $40,000 | $38,462 | Jay |
| Mar 2026 | 6.71 | $115,000 | $17,139 | Jay |
Suburban/Urban Land Sales (Under 1 Acre) (Feb 2026 – Mar 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $75,000 |
| Recent Sales | 99 transactions |
| Avg Days on Market | 50 days |
| Avg Parcel Size | 0.40 acres |
| Active Listings | 105 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Location |
|---|---|---|---|
| Mar 2026 | 0.55 | $120,000 | Pace |
| Mar 2026 | 0.46 | $60,000 | Navarre |
| Mar 2026 | 0.46 | $70,000 | Navarre |
| Mar 2026 | 0.60 | $42,000 | Pace |
| Mar 2026 | 0.37 | $90,000 | Navarre |
| Mar 2026 | 0.22 | $35,000 | Navarre |
| Mar 2026 | 0.73 | $297,000 | Gulf Breeze |
| Feb 2026 | 0.32 | $15,000 | Milton |
| Feb 2026 | 0.25 | $78,000 | Navarre |
| Feb 2026 | 0.43 | $85,000 | Milton |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 193,719 |
| Population (2020) | 188,000 |
| Population Growth | 3.04% |
| Median Household Income | $88,968 |
| Median Home Value | $302,100 |
| Total Housing Units | 78,275 |
| Vacant Housing Units | 7,025 |
| Housing Vacancy Rate | 9.0% |
| Median Age | 40.0 |
| Bachelor's Degree or Higher | 27,038 (14.0%) |
| Unemployment Rate (BLS) | 4.9% |
Market Overview
Santa Rosa County, Florida has a population of 193,719, which has grown 3.04% since 2020. The median household income is $88,968, above the national median of $74,580 by 19.3%. With a median home value of $302,100 and an unemployment rate of 4.9%, the local economy is moderate. The housing vacancy rate of 9.0% suggests balanced market conditions. As part of Florida, Santa Rosa County benefits from the state's growing interest in vacant land investment. Recent rural land sales show a median price of $33,612 per acre, with properties averaging 10.20 acres. There are currently 198 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Santa Rosa County, Florida?
As of the 2023 American Community Survey, Santa Rosa County has a population of 193,719. The county has grown 3.04% since the 2020 Census, indicating a growing community.
What is the median household income in Santa Rosa County?
The median household income in Santa Rosa County is $88,968, which is 19.3% above the national median of $74,580.
Is Santa Rosa County growing or shrinking?
Santa Rosa County is growing. The population has increased 3.04% since 2020.
What is the housing market like in Santa Rosa County?
The median home value in Santa Rosa County is $302,100. The housing vacancy rate is 9.0%, which suggests balanced market conditions. The unemployment rate is 4.9%, indicating a moderate local economy. Recent rural land sales (1+ acres) show a median price of $33,612 per acre. Suburban/urban lots under 1 acre have a median lot price of $75,000.
Does Reelvest buy land in Santa Rosa County, Florida?
Yes! Reelvest Properties buys vacant land throughout Florida, including Santa Rosa County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.